Our Mission
Our Guiding Principle
Our Mission
At TrueCraft Equity, our mission is to acquire and steward great local businesses in hardware, paint, home and garden, and residential field services—preserving what works, elevating operations, and compounding long-term value for owners, teams, and communities.
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Deal Structures
What We Believe
Main Street businesses matter. They anchor neighborhoods, employ skilled people, and deliver essential services.
Operations create durable value. Clear processes, great teams, and simple technology beat complexity.
Stewardship outlasts cycles. We aim to build businesses that thrive across generations, not quarters.
Our Delivery Process
How We Deliver
Acquire with care: fair valuations, confidential processes, and flexible structures (full buyout, majority recap, or minority growth investment).
Operate with discipline: inventory rigor, pricing and margin management, route density, and first-time-fix performance in the field.
Modernize simply: practical tools for scheduling, work orders, inventory, and store analytics—no tech theater.
Grow deliberately: tuck-in acquisitions, territory expansion, membership and maintenance plans, and smart local marketing.
Our Serving Principle
Who We Serve
Owners seeking succession, liquidity, or a growth partner
Teams who want training, tools, and a clear playbook
Customers who deserve reliable products, services, and support
Communities that benefit from stable jobs and trusted local brands
Value Creation
Value Creation Pillars
People: hire, train, and reward frontline excellence; align incentives with ownership opportunities
Process: standard operating procedures, clear KPIs, and simple dashboards.
Product and service mix: SKU rationalization, private label strategy, high-attachment add-ons, and recurring plans.
Customer experience: consistent service standards, fast response, and proactive communication.
Data and systems: clean books, useful reporting, and measured experiments to improve outcomes.
Let’s build the next chapter
Our Commitment To Sellers
Respect your legacy: keep the brand, protect the team, and honor customer relationships
Speed with certainty: transparent diligence, straightforward terms, reliable close
Flexible paths: retire confidently, stay involved, or roll equity for the next stage
If you’re considering succession, a partial sale, or a growth partner, we’d love to learn about your goals and share how we work. Reach out to start a confidential conversation.
